Canadian Advertising in Action 11th Edition Tuckwell ISBN: 9780134228846 TEST BANK

Description

Canadian Advertising in Action 11th Edition Tuckwell ISBN: 9780134228846 TEST BANK

Test Bank for Canadian Advertising in Action, 11th Edition, Keith J. Tuckwell, ISBN-10: 0134228847, ISBN-13: 9780134228846

Table of Contents

Part 1:Advertising and Marketing Communications Today
Chapter 1: Advertising in a Marketing Communications Environment
Chapter 2: The Advertising Industry

Part 2: Marketing Communications Planning
Chapter 3: Consumer Behaviour Concepts and Target Marketing
Chapter 4: Strategic Planning Concepts for Marketing Communications

Part 3: Creating the Message
Chapter 5: Creative Planning Essentials
Chapter 6: Design, Layout, and Production

Part 4: Communicating the Message: Planning Message Placement
Chapter 7: Media Planning Essentials
Chapter 8: Print Media: Newspapers and Magazines
Chapter 9: Broadcast Media: Television and Radio
Chapter 10: Out-of-Home Media
Chapter 11: Direct Response Media
Chapter 12: Interactive Media

Part 5: Communicating the Message: Integrated Media Choices
Chapter 13: Sales Promotion
Chapter 14: Public Relations and Experiential Marketing