Advertising and IMC: Principles and Practice 11th Edition by Moriarty Solution Manual
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Solution Manual for Advertising and IMC: Principles and Practice, 11th Edition, Sandra Moriarty, Nancy Mitchell, William D. Wells, ISBN-10: 0135982960, ISBN-13: 9780135982969, ISBN-10: 0134735749, ISBN-13: 9780134735740 To get more information about this please send us E-mail to smtb7000@gmail.com
Description
Advertising and IMC: Principles and Practice 11th Edition Moriarty Solution Manual
Solution Manual for Advertising and IMC: Principles and Practice, 11th Edition, Sandra Moriarty, Nancy Mitchell, William D. Wells, ISBN-10: 0135982960, ISBN-13: 9780135982969, ISBN-10: 0134735749, ISBN-13: 9780134735740
Table of Contents
1. Strategic Brand Communication
2. Advertising
3. Public Relations
4. Action and Interaction: Direct Response and Promotions
5. How Brand Communication Works
6. Strategic Research
7. Segmenting and Targeting the Audience
8. Strategic Planning
9. Creative Side
10. Promotional Writing
11. Direct Response
12. Media Basics
13. Paid Media
14. Owned, Interactive, and Earned Media
15. Media Planning and Negotiation
16. IMC Management
17. Evaluating IMC Effectiveness
18. Social Impact, Responsibility, and Ethics: Is it Right?
