SELL 7th Edition by Ingram Test Bank

Description

Test Bank for SELL 7th Edition Ingram

Test Bank for SELL, 7th Edition, Thomas N. Ingram, Raymond W. (Buddy) LaForge, Ramon A. Avila, Charles H. Schwepker, Michael R. Williams, ISBN: 9780357901380

Table of Contents

PART 1. THE WORLD OF MARKETING
Chapter 1. Overview of Personal Selling
Chapter 2. Building Trust and Sales Ethics
Chapter 3. Understanding Buyers
Chapter 4. Communication Skills

PART 2. ANALYZING MARKETING OPPORTUNITIES
Chapter 5. Strategic Prospecting and Preparing for Sales Dialogue

PART 3. PRODUCT DECISIONS
Chapter 7. Sales Dialogue: Creating and Communicating Value
Chapter 8. Addressing Concerns and Earning Commitment

PART 4. DISTRIBUTION DECISIONS
Chapter 9. Expanding Customer Relationships
Chapter 10. Adding Value: Self-Leadership and Teamwork