Marketing Strategy 8th Edition by Ferrell TEST BANK

Description

Marketing Strategy 8th Edition Ferrell TEST BANK

Test Bank for Marketing Strategy, 8th Edition, O. C. Ferrell, Michael Hartline, Bryan W. Hochstein, ISBN-10: 0357516303, ISBN-13: 9780357516300

Table of Contents

PART 1. SETTING THE STAGE FOR MARKETING STRATEGY
Chapter 1. Marketing in Today’s Economy
Chapter 2. Strategic Marketing Planning

PART 2. DISCOVERING MARKET OPPORTUNITIES
Chapter 3. Collecting and Analyzing Marketing Information

PART 3. DEVELOPING MARKETING STRATEGY
Chapter 5. Customers, Segmentation, and Target Marketing
Chapter 6. The Marketing Program
Chapter 7. Branding and Positioning

PART 4. PUTTING STRATEGY INTO ACTION
Chapter 8. Ethics and Social Responsibility in Marketing Strategy
Chapter 9. Marketing Implementation and Control
Chapter 10. Developing and Maintaining Long-Term Customer Relationships