Marketing Real People Real Choices 12th Edition by Solomon Test Bank

Description

Test Bank for Marketing Real People Real Choices 12th Edition Solomon

Test Bank for Marketing Real People Real Choices, 12th Edition, Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Janée N. Burkhalter, Brad Carlson, ISBN-13: 9780138116149

Table of Contents

PART 1: UNDERSTAND THE VALUE PROPOSITION
Welcome to Marketing in the Modern World: Create and Deliver Value
Global, Ethical, and Sustainable Marketing
Strategic Market Planning

PART 2: DETERMINE THE VALUE PROPOSITIONS DIFFERENT CUSTOMERS WANT
Market Research
Marketing Analytics: Welcome to the Era of Data-Driven Insights!
Understand Consumer Markets
Segmentation, Target Marketing, and Positioning

PART 3: DEVELOP THE VALUE PROPOSITION FOR THE CUSTOMER
Product I: Innovation and New Product Development
Product II: Product Strategy, Branding, and Product Management
Price: What Is the Value Proposition Worth?

PART 4: DELIVER AND COMMUNICATE THE VALUE PROPOSITION
Physical Distribution Concepts and Business-to-Business Markets
Deliver the Customer Experience
Promotion I: Planning and Advertising
Promotion II: Social Media Platforms and Other Promotion Elements

Appendix: Marketing Plan: The S&S Smoothie Company