Marketing An Introduction 8th Canadian Edition by Gary T. Armstrong Test Bank

Description

Marketing An Introduction 8th Canadian Edition Armstrong Test Bank

Test Bank for Marketing An Introduction, 8th Canadian Edition, Gary T. Armstrong, Philip Kotler, Valerie Trifts, Danielle Wilson, ISBN-13: 9780137837175

Table of Contents

Marketing: Creating Consumer Value and Engagement
Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
Analyzing the Marketing Environment
Managing Marketing Information to Gain Customer Insights
Understanding Consumer and Business Buyer Behaviour

Customer Value–Driven Marketing Strategy: Creating Value for Target Customers
Products, Services, and Brands: Building Customer Value
Developing New Products and Managing the Product Life Cycle
Pricing: Understanding and Capturing Customer Value
Marketing Channels: Delivering Customer Value
Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Marketing Communications
Engaging Consumers and Communicating Customer Value: Search Engines, Social Media, Mobile, and Analytics
The Global Marketplace
Sustainable Marketing: Social Responsibility and Ethics