Marketing An Introduction 15th Edition by Armstrong SOLUTION MANUAL

Description

Marketing An Introduction 15th Edition Armstrong SOLUTION MANUAL

Solution Manual for Marketing An Introduction, 15th Edition, Gary Armstrong, Philip Kotler, ISBN-13: 9780137476459

Table of Contents

PART 1: DEFINING MARKETING AND THE MARKETING PROCESS
1. Marketing: Creating Customer Value and Engagement
2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

PART 2: UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE
3. Analyzing the Marketing Environment
4. Managing Marketing Information to Gain Customer Insights
5. Understanding Consumer and Business Buyer Behavior

PART 3: DESIGNING A CUSTOMER VALUE-DRIVEN MARKETING STRATEGYAND MIX
6. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
7. Product, Services, and Brands: Building Customer Value
8. Developing New Products and Managing the Product Life Cycle
9. Pricing: Understanding and Capturing Customer Value
10. Marketing Channels: Delivering Customer Value
11. Retailing and Wholesaling
12. Engaging Customers and Communicating Customer Value:Advertising and Public Relations
13. Personal Selling and Sales Promotion
14. Digital Marketing

PART 4: EXTENDING MARKETING
15. The Global Marketplace
16. Sustainable Marketing: Social Responsibility and Ethics

APPENDICES
A. Company Cases
B. Marketing Plan
C. Marketing by the Numbers
D. Careers in Marketing