Description

Business Communication Textbook – 3rd Edition by Peter Cardon

ISBN-10: 1259694518 | ISBN-13: 9781259694516

Boost your business communication skills and become a more effective leader in today’s networked world with this comprehensive textbook. This guide is perfect for students, professionals, and managers aiming to master interpersonal communication, digital tools, and professional messaging.

Part One: Introduction to Business Communication

Chapter 1: Establishing Credibility

Learn how to build trust, authority, and professional presence in any business environment. This chapter emphasizes the importance of first impressions, consistent messaging, and ethical communication for career success.

Part Two: Principles of Interpersonal Communication

Chapter 2: Interpersonal Communication and Emotional Intelligence

Develop your emotional intelligence (EQ) to improve workplace interactions, including self-awareness, empathy, and conflict resolution.

Chapter 3: Team Communication and Difficult Conversations

Explore strategies for effective team collaboration and handling challenging conversations with colleagues, supervisors, and clients.

Chapter 4: Communicating Across Cultures

Enhance your cross-cultural communication skills to succeed in a global business environment, including tips on cultural sensitivity, language differences, and diverse work styles.

Part Three: Principles for Business Messages

Chapter 5: Creating Effective Business Messages

Master clarity, purpose, and impact in your professional messages. Learn the principles of structuring emails, reports, and memos for maximum effectiveness.

Chapter 6: Improving Readability with Style and Design

Make your messages visually appealing and easy to understand using style guides, formatting, and design techniques.

Chapter 7: E-mail and Other Traditional Tools for Business Communication

Discover how to leverage emails, letters, and memos to communicate efficiently and professionally.

Chapter 8: Social Media for Business Communication

Explore digital communication platforms, including LinkedIn, Twitter, and company blogs, to expand your professional presence.

Part Four: Types of Business Messages

Chapter 9: Routine Business Messages

Learn best practices for everyday communication, including requests, confirmations, and informational messages.

Chapter 10: Persuasive Messages

Develop skills to influence, motivate, and persuade stakeholders, including proposals, sales emails, and marketing communication.

Chapter 11: Bad-News Messages

Handle sensitive or negative communication tactfully, including strategies for delivering criticism, rejections, or policy changes.

Part Five: Reports and Presentations

Chapter 12: Research and Business Proposals

Plan and structure effective business proposals, including research techniques, audience analysis, and goal setting.

Chapter 13: Completing Business Proposals and Business Reports

Learn how to finalize reports and proposals with clarity, professionalism, and proper formatting.

Chapter 14: Planning Presentations

Master presentation planning with audience-focused strategies, storytelling, and visual aids.

Chapter 15: Delivering Presentations

Enhance your public speaking skills, including confidence, delivery techniques, and engagement strategies.

Chapter 16: Employment Communication

Prepare for the job market with guidance on resumes, cover letters, interviews, and professional networking.

Why Choose Peter Cardon’s Business Communication 3rd Edition?

✅ Focuses on modern business communication strategies.
✅ Covers interpersonal, digital, and cross-cultural communication.
✅ Includes practical tools for presentations, proposals, and reports.
✅ Ideal for students, managers, and aspiring leaders in a networked world.

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